NMS Beijing Branch Inaugurated to Accelerate the “Three Transformations and One Optimization” Strategy

On October 18, accompanied by the countdown of “3, 2, 1,” the unveiling ceremony of Nanchang Mineral Systems Co., Ltd. (NMS) Beijing Branch officially commenced. The red ribbon was jointly unveiled by Pan Wenliang, Chairman of the Overseas Board of China Sinosteel Corporation; Yuan Zhanyong, Chairman of Beijing Huaxia Jianlong Mining Technology Co., Ltd.; Xiao Liqun, Deputy Secretary-General of the China Heavy Machinery Industry Association; Li Shunshan, Chairman and President of NMS; Gong Youliang, Vice Chairman and Executive Vice President of NMS; and Luo Dong, Independent Director of NMS. This milestone not only marks a significant step in NMS’s strategic alignment with national development initiatives and deepened industrial deployment but also positions the company to seize growth opportunities and expand market potential. It aims to better meet the internal demands of NMS’s rapid development while delivering superior services to global mining clients and partners.

The event gathered numerous industry experts and leaders, who witnessed this historic moment together

During the unveiling ceremony, Li Shunshan, Chairman and President of NMS, delivered a keynote speech. He shared the journey of NMS from a small collective enterprise established over 50 years ago to its current status as a preferred brand for major national projects. Li recounted how the company’s sieving equipment excelled in the Three Gorges Project, paving the way for expansion into metal mining and construction fields. Since its restructuring in 2003, NMS has entered a rapid development phase. Its traditional core product, screening equipment, continues to lead the market, while its crushing equipment, developed to rival international standards, successfully replaced imported products and penetrated over 60 countries and regions.

Chairman and President Li Shunshan of NMS

Vice Chairman and Executive Vice President Gong Youliang of NMS

In his speech, Gong Youliang mentioned that in 2024, NMS officially launched its “Three Transformations and One Optimization” development strategy. This strategy marks NMS’s transformation from a mining equipment manufacturer to a full-lifecycle mining solutions provider, aiming to deliver comprehensive services across the entire lifecycle for global mining clients. To this end, NMS has been establishing subsidiaries, warehouses, and service centers in key regional markets, both in China and globally, to provide more accessible and in-depth support for mining users worldwide. This includes the establishment of the NMS Beijing Branch and the upgrading of the Beijing office.

At the same time, NMS continues to increase investment in research and development, driving its products toward high-end markets. With efficient and stable performance, NMS is gradually changing users’ traditional perceptions of Chinese-made equipment, creating multiple success stories where its products compete alongside or directly replace internationally renowned brands. These cases have significantly helped mining projects reduce costs and improve efficiency.

Additionally, NMS’s “Made in China” equipment and services have shone brightly in countries such as Finland, the United States, and Canada, showcasing its strong global competitiveness.

On the same day, a report session and banquet were held. During the event, Yang Zhenghai, General Manager of NMS Mining Business Division, extended a warm welcome and heartfelt thanks to the distinguished guests who traveled from afar.

Meanwhile, Hu Longjie, General Manager of the Mining Business Division China Region, delivered a report titled “Unite to Advance, Win the Future”, in which he provided an in-depth presentation on the company’s growth trajectory, current strategic positioning, and a series of remarkable achievements. The report comprehensively showcased the company’s current development status and outlined a grand blueprint for its future development in the mining sector.

Looking ahead, NMS will continue to adapt to the evolving trends of the times, adhering to the business philosophy of “Professional Leadership, Integrity Above All, Altruistic Operations.” By focusing on quality and service, NMS will enhance its technical innovation capabilities and quality management standards.

With greater passion and a more professional attitude, NMS is committed to serving the entire industry and society at large. It aims to work hand in hand with global mining peers to explore new opportunities, address new challenges, and jointly promote the sustainable development of the mining industry.